Understanding Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in a search engine’s unpaid results. SEO is a complex subject and requires a comprehensive understanding of how search engines work in order to effectively optimize a website. It is important to consider factors such as content optimization, keyword targeting, and technical optimization to achieve the desired results. SEO audits are also important to identify any potential technical issues that may be impacting the performance of the website.